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  • newThe customer Magnet
    timeless #glass #traditional #object #mouthblown #manufacturing #sand #time #conceptual #color #wifi #visualisation #marca #restaurant #wifimarketing #innovation #mobileapp #goingdigital #marketing #smallbusiness #proximitymarketing #cavs #smartcitie…
    - 4 hours ago, 24 Jun 17, 12:39pm -
  • newI've started writing free guides on technical marketing for beginners
    I've worked almost 10 years in startups and realised that even though I get to work with really talented experts not many are technical in their daily work to boost their productivity. I've started to write down very basic little guides on "technica…
    - 8 hours ago, 24 Jun 17, 9:02am -
  • newWhatsApp for business?
    I noticed that there's no tool for marketing (or customer support) via WhatsApp. WhatsApp itself is not designed for businesses (although it did say something about it for the future). One of our sales reps said that she's been getting better result…
    - 10 hours ago, 24 Jun 17, 6:05am -
  • newPlease help: Client (financial adviser) wants to make a strategic partnership with accountant through making a case study
    Good day, Reddit. Would you have any articles or any web pages with a case study as a marketing tool? I am asking for help on how I can craft a hypothetical case study that can be an effective marketing tool. Any samples, tips or ideas on how to writ…
    - 11 hours ago, 24 Jun 17, 5:21am -
  • new[Question] GIFs in Marketing - Yes or No?
    What are your thoughts on GIFs in marketing for social media and email notifications? Too casual, or nicely personable as a brand? submitted by /u/Mazux2 [link] [comments]
    - 12 hours ago, 24 Jun 17, 4:58am -
  • newGetting started learning marketing
    Hi. I have decided to start learning about marketing. I've taken the introduction to marketing course on Coursera, and have started learning digital marketing through Google digital garage. I'd like to learn more about it through other sources, thoug…
    - 14 hours ago, 24 Jun 17, 2:16am -
  • newHelp! Wrap-up deck for display campaign
    Does anyone have an example of a campaign wrap-up deck for a display campaign that they're willing to share? I'm in the final round of interviews for a job as an Account Manager at a digital advertising company and I have to give a presentation. They…
    - 18 hours ago, 23 Jun 17, 10:19pm -
  • newAnyone tried resume writing websites?
    There are many resume writing websites like that offer writing services. Have you ever used any of them? Do you think it helps get a job? submitted by /u/AnnabelleBlanch [link] [comments]
    - 22 hours ago, 23 Jun 17, 6:15pm -

Digg > Marketing

Free WhitePapers

HubSpot Inbound Marketing Blog

  • We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment
    I don't know about you, but I barely print anything anymore. Seriously, think about it -- when's the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools,…
    - 1 day ago, 23 Jun 17, 8:00am -
  • Which Fictional Boss Are You? [Flowchart]
    I know I'm literally ten years late to this, but I just started watching Mad Men on Netflix. And guys -- newsflash -- it's a really good show.  The old school ad strategies, the fun outfits, the drama -- I love it all. Except Don Draper…
    - 1 day ago, 23 Jun 17, 6:00am -
  • What We Learned From Spending $100k On Facebook Ads
    For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous.
    - 2 days ago, 22 Jun 17, 8:00am -
  • 10 YouTube Pre-Roll Ads You'll Actually Enjoy
    You technically can't skip these ads. But you wouldn't want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six second "bumper" ad. To prove it was possible to cram a compelling story into su…
    - 2 days ago, 22 Jun 17, 6:00am -
  • 14 Essential Tips for an Engaging Facebook Business Page
    Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. It should be easy enoug…
    - 3 days ago, 21 Jun 17, 8:00am -

The Tom Peters Weblog

  • Dignity Health
    As the battle over the Affordable Care Act is waged in Congress, Tom is in San Francisco speaking to the leaders of one of the largest U.S. healthcare providers, Dignity Health. See below for the presentations.The post Dignity Health appeared first…
    - 46 days ago, 9 May 17, 8:33pm -
  • Enough.
    Jack Bogle, the Vanguard Group founder (Vanguard has $3 trillion in assets under management), wrote in 2008 a marvelous book titled Enough. I offer here the chapter titles:The post Enough. appeared first on Tom Peters.
    - 58 days ago, 27 Apr 17, 3:15pm -
  • Hanging Out With My Beloved SMEs
    I'm speaking in Toronto to the conference of my dreams—"Private Company Managers Annual Meeting." Find the slides below.The post Hanging Out With My Beloved SMEs appeared first on Tom Peters.
    - 66 days ago, 19 Apr 17, 5:00pm -
    My niece, who is at the Tuck business school, asked me for a list of best leadership and management books.The post LEADERSHIP/MANAGEMENT/”PEOPLE FIRST” BOOK LIST appeared first on Tom Peters.
    - 72 days ago, 13 Apr 17, 5:46pm -
  • Humanity: Quotes Collected by Tom
    "Tell me, what is it you plan to do with your one wild and precious life?"—Mary OliverThe post Humanity: Quotes Collected by Tom appeared first on Tom Peters.
    - 6 Jan 17, 10:06am -

Brian Solis


Influential Marketing

  • Yoplait Bravely Tells Moms To Give Kids Sugar Because It Tastes Good
    Trying to reverse its declining market share, Yoplait’s new campaign skips competing on health to focus on taste instead. The ad brings to life all the things moms are often criticized for – like breastfeeding in public or having kids later in li…
    - 1 day ago, 23 Jun 17, 5:07am -
  • The Surprising Brand That Won Big At Cannes
    The most famous portraits in history are all painted from the torso up. That was the interesting insight from Ogilvy that led to this campaign for shoe polish brand Kiwi which recently won big at the Cannes festival. By commissioning artists to draw…
    - 2 days ago, 22 Jun 17, 7:41am -
  • The Swiss Town That Banned Travelers Posting Photos On Social Media
    How do you get attention for a sleepy little Swiss ski resort town that few people have ever heard of? Ban photos and promise to fine tourists for sharing them online. That’s the genius strategy behind this move from the town of Bergün, but the ex…
    - 3 days ago, 21 Jun 17, 9:22am -
  • Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies
    Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you to some of their newest authors in the process. The brand launched a chatbot that will ask you about your phot…
    - 4 days ago, 20 Jun 17, 9:19am -
  • Facebook Helps Make Politicians Care About You
    It is a sad reality of politics just how often politicians seem to cater to the loudest of their constituents. Making noise may not be the only way for normal people to create clout anymore, thanks to Facebook’s announcement that it will allow user…
    - 5 days ago, 19 Jun 17, 9:15am -

Marketing Apocalypse

  • The Worst Business Strategy Imaginable: My First-Hand Account
    Quick Note: If you are in a rush you can skip the back story and jump down to the headline that says, “Let’s talk about their strategy…”A Little BackstoryA long time ago here on planet Earth, people didn’t have much of a say in what they…
    - 19 Nov 14, 3:22pm -
  • The Beginner’s Guide To Web Culture
    Why You Need To Understand Web CultureIt’s obvious that people behave differently online than they do offline. There’s a million different reasons for why that is, but those reasons aren’t really going to help you improve your marketing, brand…
    - 12 Jul 14, 2:07pm -
  • Earning Brand Addicts: A Cautionary Guide
    A Warning For New BusinessesCustomer loyalty is one of the most sought after assets in business, and rightfully so. Repeat business is essential when it comes to growing your brand and expanding your offer. Successful businesses have learned over t…
    - 28 Apr 14, 9:42am -
  • Update on The Book! Yes, It’s Happening
    This is for anyone who was wondering what happened here and if this book is still going to happen.Short Answer: YES!I’ve had several big life events that slowed things down on my end but we’ve been able to pick up the pace recently and now have…
    - 8 Nov 13, 11:19am -
  • Social Media Customer Service Done Right
    A few weeks back I had a bad experience with Free Conference Call’s ‘customer service’ team via Twitter. It wasn’t a huge deal, but it was enough to warrant this post. I don’t usually like to be a complainer, but if there’s a marketing l…
    - 3 Aug 13, 12:48pm -

Ryan Stephens Marketing

  • Ego is the Enemy: Success
    “Ego is the Enemy” explores the fact that many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of…
    - 12 days ago, 12 Jun 17, 12:47pm -
  • Ego is the Enemy: Aspire
    What do LL Cool J, Arnold Schwarzenegger, U.S. Olympians and NFL GM’s have in common? They all like Ryan Holiday’s books. His book, “The Obstacle is the Way,” is one of my all time favorites so, of course, I didn’t hesitate to pick up/read…
    - 32 days ago, 23 May 17, 12:19pm -
  • Anonymous Mailbag 4-28-2017
    Trying something new here at Ryan Stephens Marketing. I get a lot of questions from people about work, consulting, becoming a top performer, etc. I wish I could say I answer them all. I don’t, but I do try and help as often as I can. Below are four…
    - 57 days ago, 28 Apr 17, 10:22am -
  • The Life Changing Magic of Tidying Up
    I’m not necessarily a minimalist. I own significantly more than 100 things. In fact, I suspect I own more than 100 shirts. What I am — or at least try to be — is very deliberate about the decisions I make, which includes decisions about the thi…
    - 61 days ago, 24 Apr 17, 10:26am -
  • Mindless Eating Book Review
    The average person makes well over 200 decisions about food every day. Traditional diet books focus on what dietitians and health practitioners know. This book focuses on what psychologists and marketers know. Recommended by Ramit Sethi, Mindless Eat…
    - 83 days ago, 2 Apr 17, 10:43am -

Drew's Marketing Minute

  • Become a partner, not a vendor
    I know very few businesses that aren’t looking for additional sales. Ninety-nine percent of the time, those businesses identify potential customers and then woo them until they either buy something, tell them to go away or they get busy enough that…
    - 3 days ago, 21 Jun 17, 11:00am -
  • Creating your content machine
    You’re ready to get your content machine up and running but let’s revisit the information from last week where we covered some of the preliminary steps in creating a successful content strategy. They were: Identifying the business outcomes/goals…
    - 10 days ago, 14 Jun 17, 11:00am -
  • Consumers pay attention to where your ads live and who their neighbors are!
    The Chief Marketing Officer (CMO) Council came out with a new study that we all need to be aware of as we place our digital ad buys. Nearly half of all consumers indicate they would rethink purchasing from brands or would boycott products if they enc…
    - 11 days ago, 13 Jun 17, 5:52pm -
  • Making content part of your marketing mix
    Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have a content strategy.  Truth be told – this is nothing new. There’s always been a marketing strategy that emphasiz…
    - 18 days ago, 6 Jun 17, 6:24pm -
  • Productivity Hacks
    I don’t know anyone who feels as though there are enough hours in the day. Whether you want more time to spend with your family, to chase a new business opportunity or to pursue that big dream you’ve always tucked in the back of your head – you…
    - 24 days ago, 31 May 17, 11:00am -

Online Marketing Blog

Dave Fleet

  • A Digital Lens on the U.S. Election
    One day after the U.S. election and the dissection of the reasons for the outcome is well underway. Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused l…
    - 9 Nov 16, 11:55pm -
  • Four Lessons on Resiliency from Butch Vig
    Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.) and himse…
    - 2 Aug 16, 5:46pm -
  • Reflections on the changing digital agency environment
    We live in interesting times in the digital agency world – a time of constant change in our business landscape that provides both immense opportunity and a real threat to the survival of agencies that fail to adapt. I’ve spent a lot of time think…
    - 16 Feb 16, 7:00am -
  • Four theories on the declining trust in Canadian social media
    Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust amongst what we call the “informed” public…
    - 4 Feb 16, 11:25am -
  • Presentation: The Power of Loyalty in Social Media
    This afternoon I was pleased to have the opportunity to present at Sprinklr‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel, Keith McArthur, Di Gallo, Mathieu Legace and Tara Hunt. In my presenta…
    - 4 Jun 14, 9:00am -

Greg Verdino Marketing Blog

  • My CEGOC Business Transformation Talk (Full Video)
    Late last year, I had the pleasure of making my first trip to Lisbon as a guest of training company CEGOC, who was hosting their first Business Transformation Summit. Here’s the video of my complete talk… And my slides… Business Revolutionaries…
    - 8 Feb 17, 12:12pm -
  • My Telia Connect2Business Digital Transformation Talk (Full Video)
    Last week I had the opportunity to deliver the closing keynote at Telia’s Connect2Business customer conference in Stockholm. Telia streamed the entire event live and you can watch every session on-demand at the event site (everything except the tw…
    - 19 Apr 16, 12:21pm -
  • What VR Is Today — and What It Needs to Become
    With full-immersive virtual reality headsets arriving in homes, HTC Vive (the system that has beat Facebook’s Oculus out of the gate due to Rift component shortages) realized that the best way to understand, appreciate and ultimately demand VR is t…
    - 7 Apr 16, 11:43am -
  • Look Beyond Virtual Reality’s Hype… and Its Haters
    Long-time virtual world-watcher Wagner James Au believes you’re not missing much if you’re missing the point of all the recent virtual reality hype. This is a recurring theme on his personal blog and the subject of a new Wall Street Journal op-ed…
    - 4 Apr 16, 2:31pm -
  • Will Holoportation Revolutionize the Way We Work?
    My love affair with the virtual office began more than a decade ago, but truly blossomed in 2007 when I became a partner at the marketing consultancy, crayon — a company (perhaps) most famous for having its headquarters in Second Life and helping…
    - 28 Mar 16, 11:27am -

Jim's Marketing Blog

  • newHow to attract more clients, using The Small Print
    Have you noticed something about The Small Print we find in marketing messages and on packaging? The small print is small for a very good reason. They don’t want us to read it! That’s because it’s almost always negative. Usually a disclaimer, t…
    - 14 hours ago, 24 Jun 17, 2:33am -
  • How to make your marketing totally, utterly unmissable
    What do the following have in common? The trailer for a movie, which is part of a franchise you really enjoy. A radio interview with a musician, whose music you’ve always loved, talking about their new album. A Facebook post from an author, whose b…
    - 4 days ago, 20 Jun 17, 10:33pm -
  • Great ideas are not anointed
    In business, great ideas are not anointed. They flop or fly based on feedback from your marketplace. Sure, you can do a thought experiment. You can sketch an idea out and estimate what the possible outcomes might be. The thing is, the only way to rea…
    - 6 days ago, 19 Jun 17, 3:20am -
  • Why storytelling is the cornerstone of successful marketing
    Depending on where you buy it, there’s a popular liquid that costs around $26,000 a gallon. Unlike water, this liquid isn’t life-preserving. That’s to say you can’t drink it. It isn’t life-giving either, so you can’t water crops with it.…
    - 8 days ago, 16 Jun 17, 10:33pm -
  • What everybody needs to know about costs
    The price and the cost are never the same thing. For example. The price of a TV set can be a fraction of the cost attached to watching it. Some people who spend hours watching TV every day, find it costs their health, relationships or education. Othe…
    - 10 days ago, 15 Jun 17, 3:49am - Marketing

  • 25 Marketing Tips That Will Revive Your Small Business Marketing Efforts
    I know when you work inside of your small business day in and day out or serve as a marketing manager for a company there are days you just can't think of new marketing ideas.  Your creative spark seems to be missing and you are in a marketing men…
    - 26 May 14, 1:00am -
  • Out of the Office Messaging that Leaves Customers at Ease
    Are you planning a vacation?  Have you created a plan to ensure that your customers are taken care of?  One of two things happen when people go on vacation, their customers either feel comfortable and at ease or have a great deal of anxiety not k…
    - 19 May 14, 5:26pm -
  • NFL Draft Picks Live and Die by Publicity
    Press coverage -- and rumors -- can mean the difference between a star quarterback going from a first-round hopeful to being the 74th pick. The publicity a lesser known college player gets, say a middle linebacker at a small college, could determin…
    - 12 May 14, 1:00am -
  • How to Calculate Your Brand's Value
    Brand equity is one of the few assets in business that can provide a sustainable competitive advantage, but how do you determine your brand valuation?There are several methods to use when it comes to determine the value of your brand...Read Full…
    - 11 May 14, 3:40pm -
  • Close More Sales with a Lead Nurturing Process
    Lead nurturing is a fundamental process to sales.  Not everyone who contacts you initially is ready to buy, but you can help in providing them with education, information and key points that can help move them into the decision process.  This is wh…
    - 8 May 14, 1:00am -

Big Marketing for Small Business

  • Check Out This Beautiful Map of the Internet (via GigaOM)
    Hosting provider Peer1 decided to get all geeky ahead of South by Southwest and created what it's calling the Map of the Internet. Unlike cute maps showing web sites or personal viewpoints this map illustrates what ISP is connected to … Continue re…
    - 2 Mar 11, 11:41am -
  • Social Media In Numbers You Can’t Ignore

    - 28 Aug 09, 12:59pm -
  • What is Social Media? Find the F**K Out Here
    One of the best and funniest explanations of what social media is in the slideshow below. If you’re not quite sure still what this umbrella term means or what impact it can have on your business, then do yourself a … Continue reading →
    - 23 Jul 09, 12:39pm -
  • Getting Google to Know You
    Here is a helpful article for novice small business operators looking to understand the impact of SEO on their sales as written by my guest, Jennifer Tanzi of Using SEO to Court Search Engines Ever since Google became a … Continue r…
    - 14 Jul 09, 5:45pm -
  • Use WordPress for Your Website, Not Just Your Blog
    Great post written on the value of using the free WordPress platform not just as a blog, but as a website. I’ve talked to many startups and small business owners that don’t have a website to just use WordPress for … Continue reading →
    - 1 May 09, 3:46pm -

Marketo Marketing Blog

  • How to Tap into the Power of Influencers
    Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.”  From my perspective, influence, as it relates to marke…
    - 1 day ago, 23 Jun 17, 8:30am -
  • App Store Optimization: Why Creatives Lead to Successful Search Ads
    With Search Ads, app developers also have the option to bid on keywords so their app will appear more frequently in user searches, here's are some tips to get started:The post App Store Optimization: Why Creatives Lead to Successful Search Ads appea…
    - 2 days ago, 22 Jun 17, 8:30am -
  • How to Increase Conversions: 10 Tips to See Positive Results
    Here are some content design strategies and tips that you can employ today to effectively nudge people toward conversion:The post How to Increase Conversions: 10 Tips to See Positive Results appeared first on Marketo Marketing Blog - Best Practices…
    - 3 days ago, 21 Jun 17, 8:30am -
  • Engage to Win, a Blueprint for Success in the Engagement Economy
    In a blog post earlier this year, I introduced the concept of the Engagement Economy, which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the…
    - 4 days ago, 20 Jun 17, 8:30am -
  • Less Than 1% Churn? It’s Possible—Just Listen to Your Customers
    Is your business losing potential lifelong customers like me? If so, how do you keep them to make sure you’re not missing out on long-term revenue? Read on for 4 ways to better your bottom line.The post Less Than 1% Churn? It’s Possible—Just L…
    - 5 days ago, 19 Jun 17, 8:30am -